![]() ![]() There’s also the risk to Musk’s future goals. “To me, it’s going to go down in history as one of the fastest unwinding of a business and brand ever.” He called it an “ego decision” on the part of Musk. It’s “completely irrational from a business and brand point of view,” said Allen Adamson, co-founder of the marketing and brand consulting group Metaforce. “Twitter’s corporate brand is already heavily intertwined with Musk’s personal brand, with or without the name X, and much of Twitter’s established brand equity has already been lost among users and advertisers,” said Jasmine Enberg, an analyst with Insider Intelligence. Advertising revenue at Twitter is down more than 50% since October, Musk has said. Advertisers were concerned about Musk’s courting of controversy and embrace of tweeters who broke content rules. Brand Finance for example, estimates the Twitter brand lost 32% of its value since last year.Īs the perception of Twitter’s brand has changed, advertisers have fled. But several analysts and agencies agreed that the company’s brand has already taken a significant hit since Musk’s takeover. Vanderbilt University estimates Twitter’s brand value at $15 billion to $20 billion, which is comparable to Snapchat.īrand valuation is difficult to determine, and there’s no single approach, which is why estimates vary, said Dipanjan Chatterjee, an analyst with Forrester Research Inc. The firm values the Facebook brand at $59 billion and Instagram at $47.4 billion. Twitter’s brand value is estimated at about $4 billion, according to brand valuation consulting firm Brand Finance. ![]() ![]() But the product names remained we still google things by going to Google. in order to emphasize the company’s commitment to the metaverse. Facebook changed into Meta Platforms Inc. to allow different businesses within the company to grow without being tied to search. Other tech companies have renamed themselves in recent years. Read More: The 7 Biggest Challenges Twitter’s New CEO Faces “It’s an exceptionally rare thing - in life or in business - that you get a second chance to make another big impression,” Yaccarino tweeted. But that may be part of the motivation, so users stop comparing Twitter post-takeover to what it was before. X will require the company to rebuild that cultural pull and linguistic consensus from scratch. Twitter’s popularity has also made verbs like “tweet” and “retweet” part of modern culture, used regularly to explain how celebrities, politicians and others communicated with the public, said Joshua White, assistant professor of finance at Vanderbilt University. ![]()
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